Adidas - Doha Festival City

Everything they do is rooted in sport. Sport plays an increasingly important role in more and more people’s lives, on and off the field of play. It is central to every culture and society and is core to our health and happiness. Key to their success and the execution of their strategy ‘Own the Game’, are their people and culture. They bring their identity to life, defined by their purpose, mission, and attitude. At adidas, they are rebellious optimists driven by action, with a desire to shape a better future together.