FIFA World Cup Official Hospitality Programme has generated the highest revenue ever for sports hospitality, surpassing the 2014 record set by MATCH Hospitality in Brazil. MATCH Hospitality was the worldwide exclusive rights holder of the FIFA Hospitality Programme for the FIFA World Cup Qatar 2022, and the only company authorised to offer official ticket-inclusive commercial hospitality packages either directly or through a global network of appointed Sales Agents.
The hospitality firm employed some 8,600 staff to deliver in-stadium, ticket-inclusive hospitality across six tiers of product, plus – in some cases –flights booking services and accommodation assistance. Over 37,000m2 of tented structures, 35,000 furniture items, 300,000 gifts, and 331 tonnes of food were prepared and provided to guests. These kinds of deliverables are the foundation of the programme which ultimately welcomed hundreds of thousands of fans and guests from 140 countries during the course of the tournament.
Almost two years prior to tournament, it was clear that this would be one for the record books, as pre-sales for FIFA World Cup Qatar 2022 hospitality reached the unprecedented level of $90m. Then MATCH Hospitality made commercial aviation history in partnership with Qatar Airways, creating an “early bird” programme which allowed customers to book their flights over 16 months prior to flying.
Sales interest from the domestic market and other traditionally strong territories – such as Mexico and the United States – continued to soar, and with just weeks to go to the Opening Match, the Official Hospitality Programme of the FIFA World Cup Qatar 2022 surpassed the revenue records we set in 2014.
In addition to in-stadium hospitality products, an off-site offerings became available to MATCH Hospitality clients in 2022. MATCH House – which first debuted in 2018 – returned, in an exciting custom-built two-storey temporary structure overlooking the FIFA Fan Festival. Additionally, MATCH hospitality launched the M-Cart app, a digital platform to – as the slogan says “elevate your event experience”.
MATCH Hospitality also played their part in the sustainability and corporate social responsibilities of the wider FIFA World Cup – in compliance with FIFA’s sustainability strategy. It participated in the tournament food donation programme which redistributed food from 12 stadiums and fan zones, and used over 500,000 pieces of compostable cutlery, crockery and glassware, fully eliminating single-use plastic from hospitality operations.
Moreover, MATCH Hospitality – in partnership with the Qatar Ministry of Health – welcomed 1,000 frontline healthcare professionals who were gifted ticket-inclusive hospitality packages for select matches, as a gesture of thanks for the incredible care delivered over the course of the COVID-19 pandemic, and the role they played in ensuring a safe and welcoming environment for local fans and international guests.
