Visit Qatar has launched an exciting new campaign celebrating the nation’s vibrant year-round calendar of cultural, sporting, and entertainment events.
Set in the arrivals terminal of Hamad International Airport, the campaign film transforms the luggage belt into a stage of discovery, with each bag symbolizing a major upcoming event in Qatar. From the Formula 1 Qatar Grand Prix, T100 Triathlon, and ATP and WTA tournaments, to cultural highlights like the Qatar International Food Festival (QIFF) and the Doha Jewellery & Watches Exhibition (DJWE), every suitcase tells a story of excitement and adventure.
The film features global icons, with David Beckham as the central narrator linking each story — embodying Qatar’s global appeal and warm hospitality. Joining him are Ons Jabeur, five-time WTA singles champion; Anirudh Ravichander, India’s music sensation; Hande Erçel, celebrated Turkish actress; and Chef Nobu Matsuhisa, renowned Japanese restaurateur, all adding flair to Qatar’s cultural narrative.
Meanwhile, Sir Mo Farah, ten-time global gold medalist, makes a thrilling appearance as his event bursts onto the scene, capturing Qatar’s dynamic sporting energy.
The campaign encapsulates the magic of arriving in Qatar — the anticipation, excitement, and discovery that begin the moment one lands — celebrating a nation that continues to inspire the world through creativity, diversity, and world-class experiences.
