Content creation is a growing field worldwide. Many people use YouTube, Instagram and TikTok to express themselves and earn money. It has become a major occupation for some in Qatar and elsewhere in the Gulf. Although each platform is different, creators make money in three main ways.
First, the platform will pay a portion of its revenue to a creator. Revenue is distributed using metrics such as views and watch time. Second, the creator partners with a local or global brand and displays promotional material for a fee. Third, the creator sells purchasable goods, exclusive content, or offline but chargeable materials. In this regard, creators make money just like big ad agencies. Therefore, Qatar has introduced a fee to regulate them as advertising agencies.
According to Qatari law, legally registered content creators are classified as 'individual advertisers' and must pay 25,000 Qatari Riyals for their license. 10,000 Qatari riyals are required to renew it. However, discussions have surfaced online that content creation is not a profitable endeavor until a person has built a certain audience. This kind of achievement can take years.
