100% recycled bottles for Coca-Cola’s range of beverages introduced during FIFA World Cup Qatar
16 Dec 2022News
Introduction of 100% recycled bottles for Coca-Cola’s range of beverages was announced by Qatar’s Supreme Committee for Delivery & Legacy (SC) and Coca-Cola Middle East, across official FIFA World Cup Qatar 2022 venues, including stadiums and fan zones.
Coca-Cola’s pilot of 100% rPET bottles aligning with the SC’s key initiatives on responsible plastic recycling, marks the first time and will be in circulation at a FIFA World Cup tournament. It serves as Coca-Cola’s debut in locally producing 100% rPET bottles in the region. As part of this pilot initiative, 350ml Coca-Cola, Sprite and Fanta bottles, plus 500ml Arwa water bottles, are available in 100% rPET packaging.
Coca-Cola Middle East has also placed dedicated recycling bins across Qatar 2022 venues and is educating volunteers and fans on responsible recycling through its on-ground and on-screen communication, ensuring recyclable plastic waste is placed in the right bins for further repurposing.
The SC is also proud to announce that plastic bottles segregated and collected during the tournament will be recycled and converted into rPET bottles in-country, effectively closing the loop and leaving behind a green legacy – one of the SC’s key objectives. This was greatly supported by Coca-Cola Middle East’s efforts.
Through this initiative and the SC’s One Tide programme, Qatar is taking great strides to reduce the amount of plastic waste generated in the country and across the region.